The inspirational story of Everest record holder goes multimedia

For Immediate Release

Orlando, Fla. November 5, 2015 –– Everest Media Productions and IDEAS, an Orlando-based media and experience design company, have announced a joint venture to bring the story of Apa Sherpa, the world record holder for the most Mt. Everest summits, to multiple media outlets and educational venues across the World.

Proceeds from the effort will be returned to the continued rebuilding of Nepal after a massive earthquake in April killed over 9,000.

Jerry Mika, managing partner at Everest Media Productions commented that, “Apa has inspired many by his record-setting accomplishment of 21 summits, and now it is our honor to team with him and IDEAS to spread his story to a global audience.”

Everest Media Productions and IDEAS have over 50 hours of HD and 360-degree immersive content. Their strategy will encompass the production of audience experiences, including film, documentary television, virtual reality and augmented reality for museums, science centers, and educational programs, as well as children’s features and stories. The story will center on Apa’s life achievements, the Sherpa culture and the changing environment in the Himalayas.

“The project will benefit from the ‘Power of Story,’ delivered by IDEAS and multiplied by the advanced optical systems that we have developed,” said Phil Ruggieri, CEO of IDEAS. “You only have to meet Apa one time, listen carefully to his modest account of his life, and you will realize that the spirit he exudes is the reason we must share his story across the world.”

“I have been blessed to reach the summit many times and to share that with a few people. Now, we will share it with millions – but most of all – we will share our gains with the people of Nepal, to help them build the community for the future of all people there,” observed Apa Sherpa.

About Everest Media Productions – Founded in 2009, Everest Media Productions is a team of adventurers who work with Apa Sherpa to bring the story of the Mountain, the Country and the People of the Himalayas to the world’s audience.

About IDEAS – IDEAS is a media and experience design firm with 14 years of experience in story-driven content development and production for a portfolio of worldwide clients and projects.

Contact: Jerry Mika –

Phil Ruggieri –

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